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Your Guide to EU Lobbying & Social Media

"iLobby.eu sets out how to lobby the EU from the perspective of an actual lobbyist sharing her experience and anecdotes. " - Caroline De Cock

Available in Paperback and eBook

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Part 1 - EU Lobbying Basics

Lobbying is a complex balancing act of power, people and procedures. This part looks at the key questions any lobbying strategy must address: who to lobby, how, about what and when. Each answer is given from a practical point of view, with facts & stats, tips and anecdotes.

Part 2 - EU2.0: the use of social media

Facebook, YouTube, Twitter...social media tools are changing the way in which people communicate and participate. What is the current EU landscape, at institution and politicians levels? Have lobbyists entered the 'iLobby' age? Part 2 answers these questions and sets out the golden rules for EU2.0.

Part 3 - Annexes

Why is each week coloured differently on the European Parliament calendar? How should an amendment be presented? What's a 4-column document? You will find this information as well as a comparative table of the different readings in co-decision, a web 2.0 glossary and more in part 3.

Reasons to Buy

Lobbyists across the globe, activists, think thanks, journalists, students in political science, business administration and/or law, and anyone interested in understanding the way EU decision-making works and how lobbying is changing under the influence of social media should read the book. But when writing it, the author also wanted to make sure that it was ‘readable’ for any business person with activities in Europe and wishing to understand what their company should consider before hiring a lobbyist or setting its lobbying strategy.

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What is lobbying?

This book is an invaluable and essential guide for anybody seeking to influence the EU.

- Bill Newton Dunn, Liberal Democrat MEP for the UK (East Midlands)

About the Author

Caroline De Cock brings her hands-on experience as a lobbyist and euroblogger/twitterer, to this practical guide to lobbying at the EU level, including the use of social media. Read more.

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Download a preview sample (4Mb - PDF) complete with cover artwork, table of contents, and several sample pages.

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