Survival Guide to EU Lobbying, including the Use of Social Media

Part 1 - EU Lobbying Basics

Lobbying is a complex balancing act of power, people and procedures. This part looks at the key questions any lobbying strategy must address: who to lobby, how, about what and when. Each answer is given from a practical point of view, with facts & stats, tips and anecdotes.

Part 2 - EU2.0: the use of social media

Facebook, YouTube, Twitter...social media tools are changing the way in which people communicate and participate. What is the current EU landscape, at institution and politicians levels? Have lobbyists entered the 'iLobby' age? Part 2 answers these questions and sets out the golden rules for EU2.0.

Part 3 - Annexes

Why is each week coloured differently on the European Parliament calendar? How should an amendment be presented? What's a 4-column document? You will find this information as well as a comparative table of the different readings in co-decision, a web 2.0 glossary and more in part 3.

Reasons to Buy

Lobbyists across the globe, activists, think thanks, journalists, students in political science, business administration and/or law, and anyone interested in understanding the way EU decision-making works and how lobbying is changing under the influence of social media should read the book. But when writing it, the author also wanted to make sure that it was ‘readable’ for any business person with activities in Europe and wishing to understand what their company should consider before hiring a lobbyist or setting its lobbying strategy.

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Your Guide to EU Lobbying & Social Media

Part 1 - EU Lobbying Basics

Part 2 - EU2.0: the use of social media

Part 3 - Annexes

Reasons to Buy

What is lobbying?

About the Author

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